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Case Studies - Brink's US
How a Wireless Retailer Put an End to Cash-Handling Chaos
December, 2025
New York Connection
Introduction
New York Connection is a fast-growing Verizon Wireless dealer in the Northeast, expanding from fewer than 20 to more than 50 stores in just over a year. As the business grew, so did the complexity of day-to-day operations.
With dozens of managers, high transaction volumes, and multiple locations to oversee, efficiency became a top priority. The leadership team was focused on finding smarter ways to run the business, improve oversight, and keep growth on track.
They soon discovered a simple change that would save hours every week and bring new peace of mind to every store.
The Challenge
Cash handling remained a constant burden. Managers were spending hours each week collecting, counting, and driving deposits to the bank.
Cash also often sat idle in stores instead of being available for payroll, rent, or other expenses. The manual process created unnecessary stress, safety concerns, and lost productivity across the company.
New York Connection needed a faster, more reliable way to manage cash across all its locations.
The Solution
Jonathan Sanchez, Operations Director at New York Connection, began looking for a simpler, safer way to handle cash without losing visibility. A fellow retailer recommended Brink’s RetailBox, a secure, efficient cash management solution designed for small to medium-sized businesses with lower cash volumes.
RetailBox allows employees to add cash directly into a secure safe at each store and receive credit to the business’s bank account within two business days, eliminating the need for daily bank runs. The system syncs with Brink’s 24SEVEN portal, giving operators a real-time view of cash dropped into the safe and transaction history across every location.
The Results
Implementation
New York Connection began with a small pilot in a few high-volume stores to test how Brink’s RetailBox would fit into daily operations. The process, from installation to employee training, was straightforward and easy to manage across multiple locations.
Brink’s worked closely with the team to coordinate delivery, installation, and onboarding while minimizing disruption. In some rural areas, scheduling required extra coordination, but the Brink’s team acted quickly to keep the rollout on track.
Once installed, managers seamlessly incorporated RetailBox into their daily closeout routine. The Brink’s 24SEVEN portal provided instant visibility into cash activity, helping store leaders gain confidence in the new process.
By the end of implementation, RetailBox was fully integrated across New York Connection’s network and positioned to deliver measurable impact.
Results
Once RetailBox was fully deployed, the impact was immediate. New York Connection gained time, visibility, and control across every store.
Managers no longer spent hours traveling to the bank or reconciling cash at the end of the day. With cash securely added to the RetailBox safe and credited within two business days, the leadership team had faster access to funds and greater confidence knowing that cash handling was consistent and protected across all locations.
“[Before we switched to RetailBox] it used to stress me out having so many people handle cash and move it from point A to point B to point C,” said Sanchez. “Every handoff was a chance for something to go wrong, whether it was lost, stolen, or worse. Once we started using RetailBox, all of that went away.”
Key outcomes:
• An estimated 50–60 hours saved each week across district and store managers, according to Sanchez
• Faster cash flow with credit to the account within two business days
• Zero bank runs and reduced exposure to theft or loss
• Fewer cash touchpoints, lowering risk and confusion
• Simplified oversight through centralized cash activity tracking in the Brink’s 24SEVEN portal
• Higher productivity as employees focused on customers instead of cash handling
The Impact
Today, RetailBox is a standard part of New York Connection’s daily routine. Store teams use it with ease, and leadership has greater visibility into cash activity across every location.
For Sanchez, the difference is clear.
“It just makes sense,” he said. “It removes the day-to-day pain of cash handling and helps our business run smoother.”
As New York Connection continues to grow, RetailBox gives them the confidence to focus on what matters most: their customers.
Conclusion
As the business grows, Brink’s will continue to support New York Connection with tools, service, and guidance that simplify cash handling and keep operations running smoothly. With a trusted partner in place, the team can introduce new stores, adapt to changing demands, and maintain clear visibility into cash activity across every location. RetailBox will continue to evolve with their needs, helping them stay efficient and secure well into the future.
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