Insights - Brink's US

NRF 2025 showcased bold innovations transforming the future of retail. Guest writer John Marsolek explores how advanced cash management and ATM solutions are helping retailers improve efficiency, enhance customer experiences, and stay competitive in a rapidly changing industry.

Discover how modern cash management solutions can transform retail operations. From automating processes to reducing costs, unlock efficiency and focus on driving growth.

Discover how ATM managed services can streamline cash handling, enhance security, and improve efficiency for convenience stores.

Keep cash in your business strategy—learn how it drives inclusivity, resilience, and customer satisfaction

Manual cash management costs businesses time and money. But with Brink’s Complete, they can improve savings & reduce the hours it takes to handle cash.

The right cash management solution makes all the difference for enterprise-sized businesses. Streamline processes with ease thanks to Brink’s Complete Enterprise.

With the right solution in place, cash management is simpler than ever. Brink’s Complete helps you save time and money and gives you insights into your cash.

With electronic payment methods on the rise, there are so many questions surrounding cash these days. Is cash going away? Is cash clean? Are electronic payment methods easier to use? While rumors on the state of cash continue to circulate, we’re here to settle the noise and dispel myths on where it’s going next. If you work with cash on a regular basis, consider the following key reasons why cash is here to stay for the future.

With many digital forms of payment available today, like credit and debit cards, mobile payment apps, and cryptocurrencies, it may seem as though cash is on its way out. Far from it. In fact, a cashless society in the coming years in North America and in many places around the world isn’t realistic, and properly managing cash is crucial if you want to stay competitive.

If you recently made a purchase outside of your home, you may have noticed that many retailers are stepping away from cash, asking customers to use cards and mobile payments when possible. However, recent studies suggest that cash is safer than you might think – and cleaner than using your phone or credit card to pay.

Amid the COVID-19 pandemic, cashless stores and restaurants are becoming more popular. And that’s not necessarily a good thing: some retailers who experimented briefly with cashless operations have reversed their decisions ¬as a result of complaints from consumers, or as local and state governments enact laws to protect those without bank accounts.

With cash continuing to be a preferred payment method for consumers of all ages, cash-handling technology is constantly evolving for the future. As a result, both retailers and banks are always looking to invest in new services and devices to meet the needs of their customers more efficiently.